These are quite convincing figures. A 43% open rate isn't negligible (especially compared to an overall 14.5% overall open rate ), and neither is a 9% conversion rate - that's a valuable revenue drain. Do not miss ! But I'm moving forward. First, let's define exactly “ what is an abandoned cart email ”; then we can share best practices, examples, and first-class subject lines to ensure top-notch engagement. What is an abandoned cart email? Let's start by defining what an abandoned cart is, it will help us better understand the email side of things.
An abandoned cart occurs when a shopper adds a product or service to their digital cart but leaves the site without completing their purchase. Suppose a recipient visits your site after seeing a 50% off email in their inbox. They find the perfect pair of shoes at a super low price and add them to their cart. However, when they see the $10 shipping charge, they disappointingly leave the site and start browsing their inbox again. This is an example of cart abandonment. job title email list Now let's look at an abandoned cart email. An abandoned cart email is a follow-up email reminding a buyer that they haven't completed a purchase. For example, the shoe company reminds a recipient of the shoes they're interested in, then offers them a free shipping coupon. The recipient returns to the site and buys the shoes with pleasure. In a nutshell, this is how abandoned cart emails work.
Why are customers abandoning so many carts? Big question! What is causing 77% of interested digital shoppers to abandon their online shopping carts? You certainly don't see such cart abandonment numbers at the grocery store - it would quickly become a chaotic obstacle course! So what's going on? The answer(s) to this question will really define how you create successful abandoned cart emails. Let's look at a few reasons why shoppers abandon their carts: