According to eMarketer , this year global spending on digital advertising will increase by 15.5 percent, which means that digital will again represent a little more than half of the global advertising market. In this sense, the brands that bet on advertising in this space understand the importance behind choosing the platforms to which to phone number list take the campaigns, so you should think carefully before investing. Does your brand know what the key spaces are? If not, here we will see some of the main options that are currently available. From AdEspresso we take up the following digital advertising platforms that today can be considered highly relevant for all brands and companies:Google ads.
Among the different platform options for the development of digital advertising, Google's can be considered the most relevant given that its participation represents 38.2 percent of the income generated in this segment. Among the aspects to phone number list consider is the fact that it is considered a platform that can be difficult for beginners and present a medium difficulty for digital marketing professionals. However, among their plus points is the great reach they have and the targeting options for ads which are very detailed. On the other hand, as points against it, the learning curve can be very steep. Given that Google is the leading search engine today, with more than 90 percent market share among search engines, when it comes to choosing a platform for digital advertising.
Google Ads can be considered the best way to go. While it's difficult to determine the exact reach of Google Ads, you can expect to phone number list reach around 90 percent of all Internet users across its multiple ad platforms. Among the details that must be considered for its use, the first is where the ads are displayed. In this regard, the locations you have are the search results and associated sites, such as YouTube or The Weather Channel. However, the space where your ads are displayed will depend on the type of campaign you have. There are at least 5 spaces where you can reach with advertising on the platform. The first is campaigns on the search network; the second are campaigns on the display network; the third is in the eShopping section.