You probably don't need statistics to understand how important it is for businesses to market on social media. But here are a few to give you an idea of the reach of social media: There are currently 3.78 billion social media users worldwide, almost half of the world's population. Internet users spend an average of 144 minutes a day on social networks. Numbers aside, social media is a valuable marketing channel for any business. It allows you to reach hyper-specific audiences with targeted advertising on each platform. Additionally, since your competitors are likely already marketing on social media, you don't want to miss the opportunity to get your brand in front of similar audiences.
You do not know where to start ? This article will tell you how to create content for social media and which platforms are best for each type of content. How to create content Competition on social media is fierce, and you probably won't see results if you start job title email list posting without a strategy. So before you start, do some audience research to find out which platforms your target audience prefers and what types of content resonate with them. Unless you already have a large following, organic posts will only get you so far. This means investing in paid posts and ads, and the best types of content to try for advertising are images, videos, stories, and influencer campaigns.
Let's dive into the best practices and best social media platforms for each type of content. Pictures Best for: Instagram, Pinterest It's one of the easiest types of content to create. You can take photos with a smartphone, get professional photos by working with a photographer, or even source images from photo websites. Whichever you choose, strive to establish consistent branding so followers can easily identify your posts when browsing their feeds.