Basic needs - pain points Also known as essential and natural requirements, it is the basic requirement for users to provide to the service provider. When basic job function email list needs are not met, users will be very dissatisfied, but even if they do well, users will not have more favorable impressions. 2. Expectation-type needs - itching The expected demand is proportional job function email list to the user's satisfaction, that is, the more the expected demand is satisfied, the higher the user's satisfaction. This need will not be as demanding as the basic need, but user dissatisfaction when this need is not met will not increase as significantly as the basic need. 3.
Charismatic Demands – Exciting Points Also known job function email list as exciting needs, needs that will not be overly expected by users. With the continuous satisfaction of users' exciting needs, user satisfaction will continue to increase. Even if the performance is not perfect, job function email list the user's satisfaction level is very high. Conversely, when the user's expectations are not met, the customer will not show obvious dissatisfaction. 4. Undifferentiated Needs - Points That Don't Matter A requirement that has no impact on the user experience, whether it is provided or not. 5. Reverse Demand -
Diaphragm Also known as reverse demand, it refers to quality characteristics that cause strong dissatisfaction and quality characteristics that lead to low levels of satisfaction, because not all consumers have similar preferences. Many users do not job function email list have this demand at all, and user satisfaction will decline after the provision, and the degree job function email list of provision is inversely proportional to the degree of user satisfaction. 3. How to use 1. Have a clear goal First of all, what is the purpose of the research? Whether the kano model is applicable and why use the kano model to solve it.