Social media and development are entering a new and exciting phase for development practitioners. Every year, millions of new potential content creators gain access to social media as internet connectivity and cell phone usage spreads. More social media development content purposes can and should be created by the development targets themselves. The advantages of this shift toward local media creation are obvious. Social media improves poor people's ability to express their own concerns and priorities, as well as publicize their own vision and purpose. Self-advocacy is a type of empowerment that is not always provided by traditional development projects.