This point needs to review its meaning again. Here is to help solve the positioning problem of demand attributes, which belongs to qualitative analysis. The job function email list quantitative analysis problem cannot be handled by the kano model. 2. Design the questionnaire Each attribute feature in the KANO questionnaire is composed of positive and negative aspects, job function email list or a question needs to be set with two different sub-questions, positive and negative, to measure the user's response to having or not having a certain function. Questions in the questionnaire generally use five-level options, according to: like, should be, don’t care, reluctantly accept,
I don’t like, because the user’s perception of a thing is job function email list gradual, not sudden (descriptive words can be defined according to the specific scene , but the five-level option needs to be set according to the model content). It should be noted that the five levels here job function email list do not correspond to the one-by-one model classification above, but are only five different gradient attitudes for a certain content, so as to avoid confusion in the following data statistics. When designing the questionnaire, try to design the questionnaire as clear and easy to understand, and the language as simple and specific as possible, so as to avoid semantic ambiguity.
At the same time, short and obvious prompts or job function email list instructions can be added to the questionnaire to facilitate users to fill in the answers smoothly, such as: Likes: makes you feel satisfied, happy, surprised; As it should be: functions/services that you think are necessary and job function email list necessary; It doesn't matter: you don't particularly care, but it's acceptable; Reluctantly accept: you don't like it, but you can accept it; I don't like: make you feel unsatisfied. For example: Do I need to add the [video call] function to the messages in WeChat? The questionnaire needs to be set with two questions: positive and negative: 1) Positive: If we provide the [Video Pass] function in WeChat messages, your feeling is: like; should be so; does not matter; Reluctantly accepted; I do not like. 2) Reverse: