User experience is of great significance in 2017, both from the product interface to the content users consume on various digital platforms. Driven by technology, more natural interaction between people and things will be integrated into our lives one by one, and user experience design will continue to be the top priority in 2018.
Upcoming UX design trends may increase end-user satisfaction. Although, predicting which design trends will dominate and drive user experience in the b2b data coming year is not easy. However, changes in technology will inevitably play an important role in future design trends. Here are some of the top design-driven UX design trends to keep an eye on in 2018.
Mood As Interface (MAI technology)
A forward-thinking promoter of innovation, Chase Buckley has long advocated that interaction requires the synergy of advanced technology and cutting-edge design. He boldly predicted one such innovation, emotional interface design. The concept of emotional interface design is very intuitive: the interface is becoming more and more personalized and can be customized by each user. Now that the cost of wireless EEG technology continues to decrease, design pioneers can leverage brainwave biometrics to create highly customized interfaces shaped by user emotions.At the 2017 Sundance Film Festival, Acura teamed up with Bradley G Munkowitz to create an "engaging interactive drive" powered by the user's brainwaves and biometrics experience".
What the user sees in the interactive driving experience
The user is connected to fourteen electrodes via an EMOTIV headset and placed in a virtual reality simulation of the Acura NSX driver's seat. There, the "driving experience" is completely controlled by the user's mind, with 30 sensory receptors capturing brain waves, pulse and facial expressions. These emotional inputs are used to create a responsive virtual reality simulation that fluctuates and adjusts in real-time as the user's inner mood, be it serenity, relief, surprise, surprise, focus or excitement.
EMOTIV headset promotional image
Soon, these MAI technologies will become mainstream, giving users control over interface content like never before: users with difficult decisions can rely on their emotions to guide them to order food from a menu; GrubHub can enable plugins to order food based on the user's intuition Order. With MAI technology, users using Facebook or Instagram can automatically call up the content they want according to their feelings. MAI technology can also be applied to commercial promotion. According to the user's feelings at a specific moment, it can automatically apply custom advertisement type, appearance and color tone.