Similar to reminding recipients of holidays, urgency can have a negative effect on email engagement. We looked at urgency in three different job title email list contexts: between Black Friday and Cyber Monday, the week before Christmas, and between the holidays. If you wanted to play it safe, you would avoid making your subject lines too urgent. However, mention of "tomorrow" in emails around Black Friday and Cyber Monday seemed to have a higher job title email list engagement rate than "now", "soon", or "today". Let's assume that our recipients know the date and the holiday (this simplifies our work). Instead, remind them of the brand, our products, and what they stand to gain or lose, rather than the timeline.
Subject line length There have been volumes of advice written on how to create good subject lines. Entire keynote speeches at marketing conferences have been devoted to live hacking of subject lines and providing psychological advice on how to engage recipients with cleverly crafted subject lines. From our analysis, 34 characters is the most popular job title email list (widely used) subject line length. Discount or no discount If subject line length dominates much of popular thinking on how to craft a good and effective subject line, discounting might be the next biggest and job title email list most debated topic to consider. Our analysis showed that the days between Black Friday and Cyber Monday had the highest percentage of emails with discounts in subject lines: Including a discount during Christmas seems to be less common, even more than the days between the holidays.
However, where the rubber meets the road is the effectiveness of discounts when it comes to engagement and here we see an inverse relationship. Emails without a discount in the subject line universally had a higher engagement rate than those with a discount: When we looked specifically at the types of discount rates offered, we find that 50% and 20% are the most popular discount rates in the subject lines: However, when we look at engagement by discount rate, we find that 20% and 50% were not necessarily the discounts with the highest engagement job title email list rate. Overall higher engagement rates had less engagement compared to 60% which seemed to pique people's interest. Refreshing is a complex matter that requires a huge amount of data far beyond the realm of emails and subject lines. However, what we can say with confidence is that relying on discounts in subject lines won't provide the boost in engagement that marketers would like to think and hope it does. case. job title email list Marketers need to focus on value, intelligence, understanding what the brand means to recipients, and differentiating their subject lines and emails from those of their competitors. !!! & As the title here suggests, exclamation marks and emojis shouldn't be overlooked when it comes to debating their merits in subject lines. However, the data, year after year, is clear: