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MD Sultan
Feb 23, 2022
In Fashion Forum
According to eMarketer , this year global spending on digital advertising will increase by 15.5 percent, which means that digital will again represent a little more than half of the global advertising market. In this sense, the brands that bet on advertising in this space understand the importance behind choosing the platforms to which to phone number list take the campaigns, so you should think carefully before investing. Does your brand know what the key spaces are? If not, here we will see some of the main options that are currently available. From AdEspresso we take up the following digital advertising platforms that today can be considered highly relevant for all brands and companies:Google ads. Among the different platform options for the development of digital advertising, Google's can be considered the most relevant given that its participation represents 38.2 percent of the income generated in this segment. Among the aspects to phone number list consider is the fact that it is considered a platform that can be difficult for beginners and present a medium difficulty for digital marketing professionals. However, among their plus points is the great reach they have and the targeting options for ads which are very detailed. On the other hand, as points against it, the learning curve can be very steep. Given that Google is the leading search engine today, with more than 90 percent market share among search engines, when it comes to choosing a platform for digital advertising. Google Ads can be considered the best way to go. While it's difficult to determine the exact reach of Google Ads, you can expect to phone number list reach around 90 percent of all Internet users across its multiple ad platforms. Among the details that must be considered for its use, the first is where the ads are displayed. In this regard, the locations you have are the search results and associated sites, such as YouTube or The Weather Channel. However, the space where your ads are displayed will depend on the type of campaign you have. There are at least 5 spaces where you can reach with advertising on the platform. The first is campaigns on the search network; the second are campaigns on the display network; the third is in the eShopping section.
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MD Sultan
Feb 23, 2022
In Fashion Forum
The world is experiencing moments of transition between social distancing and the incursion into the 'new normal', which is leading to numerous changes in economic activity and social life. Facebook knows this and that is why it has been launching many new features in recent days. It seems that he wants to close the week with this mood, because he presented a new application this day that, on the one hand, will seek to connect with users by encouraging them to c level email list spend more time on their social network; it will seek to attract big brands; while also presenting a headache for Twitter. The new experience to connect with audiences This is Venue. The present and future of events Audiences change, but this time the turn has been due to unexpected evolve. A new application that aims to become a channel that connects fans or spectators with live events allowing interaction of all participants. This idea was conceived by the R&D and NPE teams and was thought to be that 'second screen' in which people turn to c level email list comment on or participate in a show, sporting event or festival that is being broadcast either by conventional means or via streaming. The novelty of the Venue concept is precisely that it seeks to be a digital simile of the physical spaces where all kinds of events are developed or organized, such as launches, presentations, concerts, festivals, conventions or, as we mentioned before, a sport or concert. It will be a predefined 'event' in a 'space' within the application in which hosts or commentators can participate. Who will be hosts, personalities -from sports and entertainment- or recognized journalists, they are also considered influencers. In that sense, it will be like following the event on television, but in the form of a social network, since interaction and participation by users could take place, although the idea is to open communication, but not that the chats are the center of the c level email list activity. but the event itself. According to Facebook, Venue's first real-time driver will be in collaboration with NASCAR , which returns to activity in the United States with the Supermarket Heroes 500 race , which will be held next Sunday. This event will be hosted by Alan Cavanna, a FOX Sports NASCAR journalist, and Landon Cassill, cereal driver.
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